When you think about smart investments, you may think of stocks, real estate or the latest technology startups. However, there’s a different kind of investment that pays both immediate and long-term rewards: cybersecurity. This essential investment helps protect businesses from costly cyberattacks as well as helps them avoid look what i found 24 tradeway expensive fines and losing trust from their customers.

As digital transformation transforms the business operations of companies, they generate and manage an ever-growing volume of data. The data needs to be managed across a variety of complex computing environments. These environments typically span cloud, enterprise data centers and many connected devices like Internet of Things sensors and robots. This increased complexity results in a greater risk of attack and makes it harder to protect important information from loss or compromise.

In addition to the financial costs Data breaches can also damage a company’s reputation and cause long-term losses in sales. A recent study found that the average cost of the data breach is $4 million, which is hard for any organization to take on. Regulations such as the California Consumer Privacy Act or the General Data Protection Regulation also impose steep penalties on companies who fail to adhere to the highest security standards.

In today’s highly competitive market security is a must. is vital to achieving growth. A pound of prevention is worth a pound of cure, and it’s far more efficient to invest in preventative measures than the cost of cleaning up and recovering following an incident. By implementing the right tools and technologies, businesses can ensure their information is safe during transit, at rest and in the middle, by implementing encryption, making sure that the human firewall is in place and performing regular deep checks.